In doing so, youвЂ™ll provide sense of mutual accomplishment.Are you looking for some special gift for your friends, your father, your mother, son, boyfriend, girlfriend? We have this idea for you. Make sure you thank the lead source and if possible, let them know the outcome. If they have an elevator speech about your company, youвЂ™ve got it made.ДЇinally, never (NEVER) let leads thrown your way go unappreciated, or youвЂ™ll kill your chances for future leads. It will make it easier for them to talk about you. Identify what makes your company different and in establishing these symbiotic relationships make sure your allies know why youвЂ™re different. Those that are more memorable have greater chance to succeed. All of these will allow you to leverage your business at a low-cost basis.Д®very company has its own unique personality. Your business will grow.ДЇrom there, seek out presentation opportunities, news article options, or participation on their subcommittees. YouвЂ™ll impress and develop relationships that will provide you with previously unknown opportunities. DonвЂ™t forget that there are still huge groups of people whoвЂ™ve never even heard of a laser scanner! Focus on what the technology offers and share it with others so they can see the benefit. And by engaging I mean getting your technology in front of the members-notice IвЂ™m emphasizing technology versus a sales pitch about your company. Once identified, you need to qualify the group and see if their membership is your target audience. The internet is a great source for you to search out these groups.

Other symbiotic relationships may include industry associations, non-profit groups, and/or local networking groups. вЂњвЂ¦to boldly go where no man has gone beforeвЂќ You must provide an initial and sustainable benefit to them while establishing trust or this wonвЂ™t work. And, honestly, youвЂ™ll have to take the initiative to develop the trust in the relationship by sharing some solid marketing intelligence. Your chance of success is zero if you donвЂ™t offer value to them as well. The critical component is to make certain that you arenвЂ™t just trying to suck leads out of them-instead, you are providing them with solid market intelligence such as contact names, local industry gossip, buying habits, etc., that they can benefit from. All these businesses are pursuing clients who benefit from fast/accurate laser scanning. Other great alliances for scan providers would be surveyors, engineering firms, and architectural firms. The goal is to get their sales effort working in tandem with your efforts. Once you get the management brought into the idea-then work down to their sales force. Identify their leadership and ask to assist them in their business development efforts in the reality-capture space. TheyвЂ™ve got established client relationships, but might be looking to sell them on the newest packages that incorporate point cloud data. For example, as laser scanning providers, it would make great sense to ally your company with the local Autodesk or Bentley retailer. One strategy to grow your business is to establish relationships with other service or product providers who are calling on the same clients you are, but may look a lot more like sharks. In either case, the likelihood for failure just increased. Or worse, they employ someone to do business development, but in an effort to save money end up hiring either a rookie or someone without any sales/marketing experience. But most service providers have limited staffing and may not be able to afford a business development person. The obvious strategy is to hire a business development person who can shmooze potential clients and feed the machine. With a few exceptions, most have a difficult time seeing revenue streams out past six months. (Actually, sharks have symbiotic relationships with lots of different kinds of fishвЂ¦)ДЄs service providers in a still-emerging marketplace, we struggle to have continuity in our monthly and quarterly revenues. As we all learned in grade school, the pilot fish and shark have a symbiotic relationship, or, in simple teams, they share a вЂњmutually beneficialвЂќ relationship. So todayвЂ™s rant is about the pilot fish that attaches to the shark-at least conceptually. The purpose of this blog is to talk about how service providers can become more successful.

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